ARMY, the name for dedicated fans of BTS, raised hell on social media yesterday after Ariana Grande and Lady Gaga won the Best Pop Duo/Group Performance Award.
Expectations in the BTS fandom were high with the historic nomination, a first for any K-pop group in the Grammy’s long history. However, moods quickly turned and soured after BTS lost the award to Ariana Grande and Lady Gaga’s “Rain On Me”. Angry comments accusing the Grammys of taking advantage of BTS to promote their hybrid virtual ceremony sparked a lot of heated discussions.
#SCAMMYS started trending on Twitter after the announcement. Avid fans were vocal about the perceived injustice given the group’s success and achievements in the past years.
Despite the loss, BTS made even more history with their jaw-dropping live performance of their hit song, Dynamite. This was the first time a K-pop group performed their own song during the ceremony.
This isn’t the first time the Grammy’s award-giving committee has been under fire and questioning. The Weeknd has publicly stated that he was boycotting the ceremony for snubbing his 2020 album After Hours, even though it topped the Billboard 200 for four consecutive weeks.Justin Bieber also decided to boycott this year’s award ceremony because they nominated his album Changes in the Pop category instead of R&B.
Disappointing as it is for the fans, the nomination and performance of the boy group seem to be a step in the right direction for the recognition of Non-western acts.