P&G and Shopee Online Initiative, a Success

P&G, Protect & Gamble is a leading fast-moving consumer goods company that has partnered with Shopee, a leading e-commerce platform on their first-ever experiential online initiative, Show Me My Home. This initiative was to simulate the household environment to provide consumers with a seamless and easy online shopping experience.

The initiative achieved great success and recorded an 8x increase in orders at peak day. At this point, Show Me My Home has offered greater convenience as shoppers could easily find what they needed as the microsite simulated the household environment. Also, this way of shopping online has successfully captured shoppers’ attention with an overall increase in traffic for P&G.

Shankar Viswanathan, Vice-President, P&G Malaysia, Singapore, Vietnam and E-Commerce, P&G Asia Pacific, Middle East & Africa (left), and Chris Feng, CEO, Shopee (right), at the official Joint Business Plan signing [Photo taken before circuit breaker]

With people spending more time online, brands are finding new alternatives to interact and engage with their consumers. P&G leveraged on Shopee’s engagement features to foster deeper and meaningful connections with their consumers.

Here are some of the ways:

  • Shopee Live: P&G tapped on Shopee Live to engage consumers with a special series of live streams featuring popular local influencers. They shared with fans and Shopee users their favourite P&G products, as well as provided tips on how to use them. 
  • Flip & Match: Users visited Shopee daily to play Shopee Flip & Match, an in-app game where users can win exclusive P&G vouchers and Shopee Coins by matching as many cards as they can in a given time. The game offered added entertainment and value to consumers while they shopped for their favourite P&G brands.     

The results from this campaign were encouraging and it proves the partnership between P&G and Shopee to be very successful as the manage to engage more meaningfully when working together.

With this success, they will be brining Show Me My Home, with another round of exclusive deals and promotions from popular brands including Oral-B, Pampers and Olay.

All their products can be found via the P&G Official store on Shopee Mall. And since you’re here, did you know that Nasty Cookie is selling Milo Cookies from August 1st? Read more here.

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